Vision Financial Group, recently formed by the merging of two established financial planning firms, had the opportunity to stand out in an industry that can feel exclusive. Financial planning can be overwhelming for individuals and businesses. Vision wanted to feel approachable and empower its audience, but it wasn’t sure how.
Vision Financial Group
Introducing and humanizing a new brand
Web Design
Strategy
Content & SEO
- Web Design
- Strategy
- Content
The Project
Simplifying for approachability
Parkway knew Vision had the potential to make a great first impression. Three elements would set Vision apart online: an approachable brand voice, straightforward service pages and a simplified website focused on guiding visitors to the right information. From word choice to navigation, we made sure the site reflected Vision’s commitment to supporting families and businesses, no matter where they were on their financial journey.
Our Approach
Creating a space to connect with clients
Prioritizing Vision’s audiences, we stripped jargon from the site and got rid of the complicated menus. Parkway replaced these elements with accessible yet comprehensive copy and streamlined navigation. We also added relatable imagery throughout the site, along with calls to action that encourage potential clients to talk to a financial advisor about their future.
