In an industry where expertise matters, it’s important for The Travel Team to stand out from other voices online with a presence that’s both professional and inspirational. Though Parkway has been working with the agency since 2018, we needed to make strategic adjustments as travelers began exploring post-pandemic.
The Travel Team
Inspiring travel in a post-pandemic world
Web Design
Strategy
Content & SEO
Engagement
- Web Design
- Strategy
- Content & SEO
- Engagement
The Project
Attracting eager travelers with a multichannel strategy
As COVID restrictions eased, we sat down with The Travel Team to figure out new ways to keep the agency connected with potential clients across digital platforms. The cornerstone of this refreshed approach was a new website designed to feature the optimized content that has proven to be one of The Travel Team’s most successful digital tactics.
Our Approach
Optimizing travel-focused content on a new site
We focused a lot on the kind of content included in the site and how that content is organized. Inspirational optimized blog posts point potential clients searching for travel information toward relevant business, group and leisure travel resources. We also share this content on The Travel Team’s social media accounts, where followers can engage with posts on topics ranging from best travel practices to destination guides.
