The Richardson Olmsted Campus is just one of Buffalo’s many architectural gems with a complicated history. Having sat underutilized and decaying for decades, the Campus is finally ready to welcome visitors. While many know the property for its boutique hotel, fewer are familiar with other ways to explore the space, from building tours to bike rides.
Richardson Olmsted Campus
Sharing a reimagined architectural icon with the community
Web Design
- Web Design
The Project
Showcasing the Campus’s present while honoring its past
With a new visual identity and unifying message, Parkway knew the Campus needed a website that tied together the conflicted history, present redevelopment and exciting future of Richardson’s buildings and Olmsted’s landscape. We delivered a digital footprint highlighting how Buffalonians and visitors alike can experience the Campus today while also remembering the people who lived and worked there in the centuries before.
Our Approach
Encouraging guests to visit in person and contribute online
New website pages dedicated to the Campus’s layout and history help guests learn about the property’s roots, find their way around and explore their surroundings once they’ve arrived. From May to October, history buffs, architecture enthusiasts and curious tourists can find all the information they need to reserve a spot on an upcoming tour.
If one of these visitors is inclined to support the Campus’s mission of rehabilitation and reuse, they can do that on the website too. A call to action in the header encourages users to explore how financial contributions and gifts of time can help preserve and reimagine these grounds for future generations.
