When Parkway moved to Lancaster, we knew we wanted to make an impact in the community. The Lancaster Opera House, beloved for its professional theatrical performances, was in need of a digital facelift. While its old website got the job done, a refreshed brand, updated website and on-brand show posters reflect the quality the Opera House’s productions are known for.
Lancaster Opera House
Revitalizing a local landmark’s marketing
Web Design
Strategy
Digital Marketing
Branding
- Web Design
- Strategy
- Digital Marketing
- Branding
The Project
Unifying elements for cohesive campaigns
Our team’s goal was to create a website that could promote productions, sell tickets and offer opportunities to get involved all in one place. We also designed a new logo and show posters that could be incorporated into advertising efforts both on and offline.
Our Approach
Refreshing the strategy for sold out shows
The Lancaster Opera House’s new website includes all the information that showgoers need on landing pages customized for each upcoming production. These pages mirror eye-catching posters, which can often be found in local businesses’ windows. These designs, along with the Opera House’s new logo inspired by its beautiful building, are also incorporated into targeted digital ads encouraging those interested in theater and the arts to purchase tickets.
