CME Seminars offers medical professionals the opportunity to fulfill key licensing requirements while spending time in paradise. The conferences, located across Florida, double as the perfect opportunity for a vacation. As a new addition to the industry, CME Seminars needed someone to get the word out to primary care physicians around the country.
CME Seminars
Linking healthcare professionals to learning-centered getaways
Web Design
Strategy
Content & SEO
Engagement
Branding
- Web Design
- Strategy
- Content & SEO
- Engagement
- Branding
The Project
Starting from the very beginning
We’ve worked with CME Seminars’ sister company for a while now, so the new brand turned to our team to handle the full scope of its digital marketing needs. Not only did we need to build a website that could handle registration and webinar capabilities, but we also needed to design a logo, plan digital ad campaigns and craft an email marketing strategy.
Our Approach
Generating registrations through coordinated campaigns
With a nod to CME Seminars’ destination conferences, we colored the traditional healthcare symbol a coastal blue and added a palm and waves. This palette is used throughout the website, which we organized by upcoming events and destination details. Ads helped introduce CME Seminars to healthcare providers and continue to drive registrations while emails provide recipients with conference details and destination insights along with exclusive savings.
