News & Ideas - Parkway Digital

Search Engine Optimization

April 8, 2025

Why SEO still matters in a zero-click world

If you’ve noticed search engines behaving differently lately, you’re not wrong. How and where people search for information is changing, and the search results are shifting in response. Businesses with an existing SEO strategy will recognize this simplified version of…

Summer Phillipson

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Strategy

March 10, 2025

Why diversifying your lead generation is essential

Growing a business almost always relies on securing high-quality leads. In the past, businesses could get away with using just one or two channels to find potential customers, such as paying for search ads or working solely from referrals. But…

Summer Phillipson

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Strategy

February 26, 2025

Why we’re big on A/B testing

When we work on a project, whether it be a website, advertising campaign or email blast, we’re building what we think will work best. Our decisions are based on research, best practices, a client’s insights and our own experience—but without…

Summer Phillipson

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Strategy

January 6, 2025

How to find (and connect with) your ideal customers

No matter how big or small, every business has a target audience—the people most likely to purchase your product or service. Reaching the right audience starts with knowing who that audience is, and not just on a surface level; a…

Summer Phillipson

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Search Engine Optimization

November 18, 2024

What will AI Overview mean for your business?

The short answer? We can’t say exactly what AI Overview and other generative search technology will mean for how you do business. However, we can tell you what we know about the new technology, including that it’s changing constantly. First,…

Taylor Flynn

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Perspective

November 4, 2024

Navigating the ever-present pressures to create our very best

Working in digital marketing means constantly striving for that perfect blend of strategy, creativity, and impact. Whether it’s web design, advertising, SEO, or social media, success hinges on not only coming up with the right concept but also executing it…

Summer Phillipson

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Content

October 21, 2024

Content Marketing vs. SEO: How they’re different and why you might need both

Chances are you’ve heard of both content marketing and search engine optimization (SEO). These digital strategies use long-form content to attract audiences and convert them into customers. However, there are subtle differences between the two tactics. Understanding each approach can…

Summer Phillipson

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Content Design

May 13, 2024

How Parkway uses AI in digital marketing

It’s pretty much impossible to ignore artificial intelligence’s impact on business operations. While some industries are only just beginning to feel these effects, others (like digital marketing) have already experienced rapid transformations. We’ve been keeping a close eye and an…

Summer Phillipson

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Content

April 22, 2024

Does your brand have its own voice?

Your business’s visual identity—which usually includes a logo, color palette and fonts, as well as a pattern and maybe a set of icons—gives your brand a unique personality and separates it from competitors. A strong, cohesive visual identity helps customers…

Taylor Flynn

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