Interactive content relates to material that encourages audiences to actively engage with content. Traditionally, most website content is static, meaning users consume the material by simply reading or watching what’s on their screen. While static content is still important, interactive content marketing is quickly becoming a more common component in online strategies. That’s because interactive content marketing is more likely to capture audience attention and encourage participation, fostering stronger connections with brands.
Quizzes & Tests
Simple to create and use, quizzes are one of the most effective forms of interactive content. They can be informal and fun or formal and informative, revolving around anything from products to personality traits. They’re memorable and shareable. They also require users to take time to contemplate answers and manually input them in order to acquire results. That means they are spending longer periods of time on your site, which lowers bounce rates and positively impacts your SEO. Quizzes and tests are also an opportunity to build out your email lists, as you can opt for takers to supply their email in order to get their results.
Adobe Creative Quiz: Creative Types
We loved Adobe Creative’s quiz so much that we had everyone in the office take it! This quiz features high-quality video and visuals to guide users through the quiz to determine what kind of creative persona their personality aligns with.
Calculators
Just like with quizzes, online calculators are a great way to attract more visitors to your site and have them stay on it for longer. Rather than figuring out price lists or trying to calculate the price of a product or estimating the cost of service on their own, users can turn to you to do the hard work for them. That’s where online calculators can actually help you generate new leads. So, if you offer a calculator on your site and your competitor doesn’t, it could give your business an edge in the eyes of your customers.
Infographics
Even when static, infographics can bring a lot of value to your website. While copy is crucial for any website, having to read large chunks of text at a time isn’t the most effective way to get your message across. Infographics convey information in a more memorable and meaningful way when combined with intriguing graphic design. In an effort to innovate infographics and encourage audiences to engage even further, there’s been an increase in the use of animations and other interactive elements.
Cewe Instagram Infographic
This infographic from Cewe showcases a creative way to visualize just how many photos are uploaded to Instagram annually by showing how far they would reach into space. All viewers have to do is click the up arrows to start the journey.
Centre for Ocular Research & Education Infographic
Not even an interactive infographic has to involve animations, either. Take this infographic Parkway created for the Centre of Ocular Research & Education. The design encourages readers to continue scrolling (more on scrolling later) down to view all five facts.
Maps
Want to show customers how to get to your location? Have a large facility with landmarks and points of interest inside? Chances are that you probably already have some kind of map available on your website. However, static maps are somewhat limited in what information they can provide which is where interactive alternatives come in.
Frank Lloyd Wright’s Martin House 3D Map & Tour
One of Frank Lloyd Wright’s beloved marvels, The Martin House is a popular attraction found right here in Buffalo. Instead of just a static map, the Martin House website includes a full 3D virtual reality tour. Visitors can view the property’s entire layout along with landmarks and informational videos about them.
Parallax Scrolling
No one likes scrolling through pages and pages of content. That’s definitely true. So, what’s the deal with parallax scrolling? This is a design concept that uses graphics and other kinds of visual effects with 2D scrolling. The end result is an image background and foreground, or layers and depth. Users generally spend more time with this type of interactive content compared to others because this method is so immersive which helps improve bounce time and immerse users in your brand/vision.
Lost World’s Fair – Atlantis
Lost World’s Fair was a graphic design project aimed at celebrating the launch of Internet Explorer 9 way back in 2010. While these designs may have been created 12 years ago, they still stand up today. The Atlantis project is fairly simple, featuring a man submerging 20k leagues below the sea to reach the mythical city. Along the way, viewers learn “facts’ ‘ about Atlantis and Atlantian welcoming messages as they continue the descent.
Every Last Drop
Here’s another great example just for good measure. Every Last Drop uniquely uses Parallax scrolling to elevate infographics on water use in the UK into a story that anyone can relate to. Viewers follow a day in the life of the everyman character by scrolling down, which details just how much water the average person uses in just a single day.