News & Ideas - Parkway Digital

March 25, 2026

5 Social media metrics worth paying attention to

If you invest in social media as part of your digital marketing strategy, you want to know if those efforts are paying off. Just like with your website, analytics provide insights into your social media success; that doesn’t mean the…

Aryn Kraus

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Content Perspective

March 9, 2026

Finding originality in the age of AI-generated content

There is constant pressure for business owners and leaders to do more with less. AI feels like a reasonable solution, particularly for content creation. It’s so tempting to use a low-cost (or even free) tool to instantly create exactly what…

Summer Phillipson

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Advertising

February 25, 2026

ChatGPT ads are here—sort of

While Claude used its Super Bowl ad to point out that AI conversations aren’t the right place for ads, ChatGPT launched its first ads the very next day. We’re not here to tell you which AI giant is right about…

Taylor Flynn

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Strategy

February 11, 2026

What to post (and what to avoid) on social media for your business

Social media often feels like something businesses are supposed to do. Social isn’t a mandatory marketing channel by any means, but it is a smart investment if your current and ideal customers actively use the platforms. A thoughtful social presence…

Aryn Kraus

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Advertising

January 28, 2026

How search engine changes impact small advertisers

Ten years ago, someone looking for more information on a topic or a solution to a problem almost certainly Googled it. But in late 2024, Google’s worldwide search engine market share dropped below 90% for the first time since 2015,…

Taylor Flynn

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Search Engine Optimization

January 14, 2026

What actually matters for SEO now

Depending on who you ask or what you read online, SEO is either in a rapid decline or is entering a new era. Generative AI and the rise of AI-powered search experiences have disrupted the status quo. If you're questioning…

Summer Phillipson

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Design

October 29, 2025

Why strong brands evolve their visual identity over time

A brand’s visual identity communicates its core values and personality. Together, colors, typography, imagery and other design choices become a visual identity that creates recognition and sets expectations at a glance. As companies grow and time passes, audiences (and their…

Tyler Schwab

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Analytics

September 19, 2025

How to: Set up a Google account with a non-Gmail email

At Parkway, we use several Google tools to monitor your website’s performance, including Google Analytics and Google Search Console. You may be interested in accessing these accounts to see the numbers for yourself. It’s easy for us to give you…

Robert Klingensmith

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Design

August 26, 2025

What brand consistency looks like (and how it builds trust)

It’s no secret that strong brands are built on trust. That confidence often comes from repeated positive interactions. Moments when your audience feels like they know who you are and what to expect help create a brand experience that feels…

Tyler Schwab

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