News & Ideas - Parkway Digital

Studio News

December 28, 2021

Year in review: 12 moments from 2021 we won’t forget

We love reading our friends’ and families’ year in review letters, whether they sent them in the mail or put them in an Instagram caption. We love these recaps so much, we wanted to do one ourselves! Parkway had a…

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Perspective

November 22, 2021

Keeping Parkway organized as we grow

Five years ago when I joined the Parkway team, it was only Rob, Chris and I. We printed a paper folder to track time and expenses for each of our projects and yelled down the hall when someone had a…

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Case Study

October 18, 2021

Case study: The impact of content quality over quantity

When a blog has been around for a while, it’s no surprise to see hundreds of posts in the sitemap. Even if you’re only publishing once a week, ten years of consistent posting means 500+ posts. Some of these articles…

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Studio News

October 14, 2021

The journey to Parkway’s new office

Last month, we finally announced our relocation to a completely renovated space in the Village of Lancaster. Truthfully, we’ve been using 5429 Broadway as our mailing address for a while now, after selling our old digs at almost the same…

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Search Engine Optimization

October 4, 2021

Using topic clusters to improve SEO and build authority

Let’s face it. Getting a website to rank well on Google can be tricky, especially if Google has a hard time understanding what your website is about. If the content you publish doesn’t revolve around your specific area of expertise,…

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Studio News

September 28, 2021

Parkway announces expansion and new home in Village of Lancaster

Parkway Digital has moved to Lancaster! We know you probably have a lot of questions, which we’re more than happy to answer. Of course, we’ll be serving our current clients with the same digital marketing services. We’re also looking ahead…

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Innovation

August 9, 2021

The (re)emergence of static site generation

We’ve been in web development long enough to recognize that patterns and cycles repeat as technology changes over time. The technology powering websites evolves within a discernible, cyclical pattern similar to that of, let’s say, modern fashion. Two decades ago,…

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Perspective

March 22, 2021

The best things about our year in quarantine

As the snow melts, the birds begin to chirp and we tentatively open our windows, spring reminds us that time is moving forward, despite how hard the ongoing global pandemic is trying to make it seem otherwise. In fact, it’s…

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We’re excited to announce that one of our favorite projects won an award at this year’s AAF Buffalo American Advertising Awards!

Parkway wins at this year’s American Advertising Awards

Sparking conversation about all things digital.

We’re excited to announce that one of our favorite projects won an award at this year’s AAF Buffalo American Advertising Awards!