News & Ideas - Parkway Digital

October 27, 2022

Our biggest social media pet peeves

It probably comes as no surprise that we spend more time on social media than watching TV. Social media is part of everyday life; we scroll our timelines without even realizing we’re doing it. We’re not only following high school…

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Perspective

October 18, 2022

Our favorite brands (and why we love them)

A company is more than just an office or a website. Those things may pay the bills, but they don’t make people genuinely like a business. What keeps customers coming back for more even when they have choices that are…

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Content

October 17, 2022

7 Reasons to update your website copy

Updating website content is a process all successful businesses must do. Website content is so valuable because it’s what helps you effectively communicate with search engines and build trust with potential customers. Understanding the reasons behind a website copy refresh…

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Website Design

October 3, 2022

Why you should have a website (even if your competitors don’t)

Launching a small business website can seem like a major challenge. Between upfront costs and ongoing management, some small business owners shy away from taking the leap to create a website, especially if they’ve had prior success against competitors who…

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June 27, 2022

How to share your company’s content

Actively publishing content, such as blogs and social media posts, is just another way to promote your business. However, reach and engagement can become stagnant and difficult. If posts lack a call to action, aren’t relevant, or would be more…

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Search Engine Optimization

May 2, 2022

Short-term strategies for long-term SEO success

It's been around for a while, but content for SEO remains a popular and powerful strategy for businesses of all types and sizes. Learning how it works can help you better understand the kind of results content-based SEO can have…

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Website Design

April 4, 2022

Upgrading to PHP8 at WP Engine

If your website runs on WordPress, your site relies upon a piece of software called PHP. Every two years, a new version of PHP is released that contains important bug fixes, security patches and performance improvements. With the release of…

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Website Design

April 4, 2022

Upgrading to WP Engine’s Advanced Network

As the way users expect to interact with a website or web application changes, the methods websites use to communicate with the web browser must keep up. Always ahead of the curve, our favorite WordPress hosting provider WP Engine has…

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Studio News

March 9, 2022

3 Silver awards for the Parkway team

March means one thing in the Buffalo advertising community: it’s time for our AAF chapter’s American Advertising Awards! The last time we attended the awards in person was in 2020, right before COVID impacted everyday life in Western New York.…

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