In an industry moving at the speed of AI, learning never stops. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital. It wouldn’t be fair to keep it to ourselves.
April 3, 2023
Content beyond SEO: What copy does your business need?
As some of you may know, Parkway is big on SEO-informed content as part of a digital strategy. Since SEO can help increase search results visibility or drive higher-quality traffic to a website, we advocate for planning and writing optimized…
March 15, 2023
What is SEO really for? SEO as part of a digital strategy
Your website has at least a couple of different types of content. Depending on how complex your site is and who it serves, you may have quite a few. Pages provide general information about your company, while posts offer informative…
March 15, 2023
Parkway brings home 1 Silver ADDY
In advertising, March is awards season. It’s the time when agencies from across Buffalo come together for our AAF chapter’s American Advertising Awards and celebrate the industry’s best and brightest. This year brought some steep competition. With a record-breaking number…