News & Ideas - Parkway Digital

Email Marketing

July 5, 2023

Small business email marketing 101: Turn these best practices into results

Every day, 99% of consumers check their email. And despite only about 20% of emails being opened, email marketing still brings in the average business $36 for every dollar spent. That makes email marketing one of digital marketing’s greatest returns…

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Perspective

June 26, 2023

Redefining the agency work week: Our journey to balance and productivity at Parkway

Historically, if you work at an agency, you can expect to work. A lot. When we started Parkway, a 50+ hour week wasn’t uncommon. As founders, this felt reasonable; we were willing to put in work to get the business…

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Strategy

June 19, 2023

Amplify your content’s reach and impact with content repurposing

How long does it take to produce a piece of content? On average, 52% of marketers reported spending between one and six hours to create a single piece of content. Another 25% said it took them even longer, giving a…

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Perspective

June 14, 2023

The evolution of a content team (& what it means for Parkway’s clients)

“I’m having a really hard time knowing where to start this story, the one that tells you how much our content team has grown in size and capability over the last five years. We’re generally not great at talking about…

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Search Engine Optimization

June 5, 2023

Is a blog right for your business? Here’s what to consider

While spending time online, you’ve probably noticed a lot of businesses feature a blog on their website. And it’s not just companies within a certain industry or sector. Just about every kind of business has hopped on the blog bandwagon,…

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Analytics

May 22, 2023

How to set strategic goals that drive your business forward

Every business owner strives for success. While ambition is certainly a necessary factor in achieving success, business owners also need to set goals. Determining what’s most important and creating a plan for how to reach those goals requires careful consideration.…

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Website Design

May 15, 2023

Unlock the full potential of your website with these offbeat applications

If you have a website for your business, you probably started it to establish an online presence, build your brand and make it easier for searchers to find you. Did you know that your website offers even more advantages beyond…

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Perspective

May 8, 2023

From adversary to ally: We realized AI isn’t so bad

When generative AI burst into mainstream popularity in 2022, headlines like “Will AI Kill SEO” and “Will ChatGPT Steal Your Job” were all the rage…and the fear. After all, AI suddenly called into question the long-term job security of creators…

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Website Design

May 3, 2023

Designing for success: Exploring the connection between website design and conversions

Websites are a tool. Nothing more, nothing less. Depending on the type of business, the role of that tool can vary. But ultimately, websites are designed and built to perform a task. Each time we discuss a new website project…

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