News & Ideas - Parkway Digital

Search Engine Optimization

November 6, 2023

Why your website needs content pruning

If you have a blog on your website, you probably already know how beneficial it can be to your business. By writing and publishing quality content on a regular basis, blog posts can increase website traffic, improve visibility in search…

Summer Phillipson

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Search Engine Optimization

October 16, 2023

How Google’s algorithm updates amplify the role of topics in SEO

Keywords have been the backbone of SEO (search engine optimization) from the start, driving traffic from search engines straight to a website’s content. It’s hard to think of SEO without them. But the game is changing. Recent updates to Google’s…

Parkway Digital

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September 25, 2023

Is your social media content designed to meet your goals?

A lot of businesses’ biggest road block to an engaging social media presence is knowing what to post. But, to know what should and shouldn’t make it onto your profile, you need to define why you’re using social media for…

Parkway Digital

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Perspective

September 11, 2023

The silent struggle: Why employees hesitate to share ideas

Recently, I (that is, Summer, one of Parkway’s copywriters) went out on a whim and pitched an idea to the team at Parkway. This was a pretty big deal to me; I was confident that my proposal was strong and…

Parkway Digital

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Design

August 21, 2023

6 Design realities: What it’s really like to be a graphic designer

There are a lot of perceptions about what it’s like to work as a graphic designer. Many people think we’re all fine artists in our free time. Others think that coming up with designs is pretty quick and easy, or…

Parkway Digital

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Search Engine Optimization

August 14, 2023

EEAT guidelines explained: How experience, expertise, authority and trust impact SEO

These days, EEAT is one of the biggest buzzwords in SEO and content creation. While Google isn’t worried about what you’re having for dinner, it is constantly concerned with your website’s Experience, Expertise, Authoritativeness and Trustworthiness. EEAT is a pretty…

Parkway Digital

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Perspective

July 24, 2023

The power of “no” in business

In business, many believe success lies in how many clients you have. Yet, in my experience, this perception couldn’t be further from the truth. Building a thriving business isn’t about sheer volume. Rather, success comes from fostering meaningful relationships with…

Parkway Digital

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Perspective

July 17, 2023

The reality behind the rhetoric: 7 candid copywriter confessions

I, Summer, have been a copywriter for five years now. It’s one of the first major milestones I’ve reached in my career. In that time, I’ve written for just about every industry in many content forms. But if there’s one…

Parkway Digital

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Content

July 10, 2023

Developing a content distribution strategy

It’s easy for the content your business creates to get lost in the crowd, no matter how good it is. Social media posts, news articles, how-to guides and emails constantly bombard your potential customers. To break through the noise, you…

Parkway Digital

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