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News & Ideas

Sparking conversation about all things digital.

In an industry moving at the speed of AI, learning never stops. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital. It wouldn’t be fair to keep it to ourselves.
 
Strategy
February 26, 2025

Why we’re big on A/B testing

When we work on a project, whether it be a website, advertising campaign or email blast, we’re building what we think will work best. Our decisions are based on research, best practices, a client’s insights and our own experience—but without…
Summer Phillipson
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Content
April 22, 2024

Does your brand have its own voice?

Your business’s visual identity—which usually includes a logo, color palette and fonts, as well as a pattern and maybe a set of icons—gives your brand a unique personality and separates it from competitors. A strong, cohesive visual identity helps customers…
Taylor Flynn
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Over the last 10 years, our team has worked hard to create a company culture and customer experience we’re proud of.

How Parkway Digital treats its clients differently