Here at Parkway, we do things a little differently. Over the last 10 years, our team has worked hard to create a company culture and customer experience we’re all proud of. A big part of that stems from how we interact with each other and our clients.
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At the beginning, we really wanted to build the business different than our competitors in the space, and a lot of that started with sort of the way that we interacted with our clients.
Chris Reilley
We view our clients as partners.
It’s not just something we say. Partnering with our clients is something we’re passionate about. We can, of course, handle every single task our clients need us to on our own. However, we really enjoy operating as an extension of our clients’ internal team because we get to work with them to achieve their goals.
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We weren’t just dealing with clients churn and burn. We wanted people who would be with us for the long term, both on our team, but also as our clients, because, really, we’re an extension of them.
Rob Klingensmith
That may look like walking clients through a task until they can do it on their own or stepping in to finish a tricky project. We also make suggestions when and where we can because their success matters as much to us as it does to them. Our clients genuinely appreciate the amount of attention we give them.
We don’t have contracts.
We want to work with people who want to work with us. Parkway doesn’t want to lock people into a binding contract. We’re committed to putting our clients first and we deliver only what’s in their best interests, not our own.
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We don’t have any contracts [and] when we build sites, we build them in a way that the client has full access, that they’re not tied to us in any way. It’s these sort of purposeful decisions that made us a little bit unique in the space.
Chris Reilley
We build the car and then hand our clients the keys. In fact, we actually teach them how to use the tools we’ve built them. This way, they have exactly what they need to be self-sufficient if that’s what fits their team and budget. However, we’ll stay around as little or as much as they need us to!
We’re small, and we plan to keep it that way.
Parkway started out as a duo and has expanded into a team of six over the last 10 years. Having a small team means we have to be diligent in our processes, but it also gives us plenty of flexibility and room for creativity when fulfilling our clients’ needs.
Being such a small agency allows us to communicate directly with our clients. If they have a design question, they email the design team. If they have a content question, they’ll speak with a copywriter directly. We point our clients to exactly who they need to speak with, so they don’t have to jump through hoops to get an answer.
We’re always learning.
Our industry is constantly evolving, and we love it because it keeps us on our toes. We’ve got our hands on the newest technology and our heads in industry publications to stay ahead of the latest trends. The more we know and skills we gain, the better we can be for our clients.
We have a well-rounded team.
Our team specializes in left brain and right brain thinking. While our talents do overlap, no two positions at Parkway are the same. We complement each other with unique skills and diverse perspectives. It’s rare we get to work on a project that requires each and every one of our skills, although when it does happen, our clients are blown away by our bandwidth.
We want to see our clients succeed.
We love seeing our clients thrive… in fact, we live for it. We strive to deliver results beyond their (and our own) expectations. When our clients excel, we rest well at night knowing we’re doing our part to contribute to the community we love here in Buffalo.
