News & Ideas

Sparking conversation about all things digital.

In an industry moving at the speed of AI, learning never stops. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital. It wouldn’t be fair to keep it to ourselves.

Website Design

October 19, 2020

Why we love WP Engine

Finding website hosting that is secure, reliable and functional is so important. WP Engine offers a managed hosting platform that specifically caters to WordPress users (like us!). It’s one of the most popular hosting options for WordPress websites, and for…

Parkway Digital

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Website Design

September 7, 2020

Understanding the basics of web design

Designing a website from scratch can be a bit overwhelming. After all, your website is often the first impression for your customers, and you want to make sure you’re giving them your best angle. Where do you begin? Follow these…

Parkway Digital

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Website Design

October 21, 2019

How we use user behavior in website redesigns

Before diving headfirst into a website redesign, it’s important to take a step back and look at your current website critically. Find out what’s working for your website’s visitors – and what’s not. User behavior is always at the core…

Parkway Digital

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Website Design

September 30, 2019

The benefits of rebuilding your WordPress website

Redesigning your website is a big commitment. Unfortunately, technology is constantly changing. Before you know it, your website is showing its age. Sometimes, the decision to rebuild your website isn’t even yours to make. One reason businesses are forced into…

Parkway Digital

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Analytics Website Design

September 17, 2019

Parkway’s website redesign strategy, one year later

Last summer, we redesigned and relaunched the Parkway Digital website. We spent hours designing, writing and organizing before launch. Because we’re our pickiest clients, we spent a lot of time redoing all of that stuff before launch too. Often, our…

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Website Design

July 20, 2017

What a mobile-first index means for your website

In late 2016, Google announced a shift from an index based on the desktop version of a website to a mobile-first index. This means that Google will base its understanding of your website, and therefore your business, on what it…

Parkway Digital

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Website Design

March 1, 2017

Why do I need a responsive website?

Chances are you’ve heard of “responsive website design” before, or maybe it was the phrase “mobile-friendly.” You may have even nodded along in agreement while wondering what the heck everyone was talking about. What are responsive websites and why are…

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