News & Ideas

Sparking conversation about all things digital.

In an industry moving at the speed of AI, learning never stops. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital. It wouldn’t be fair to keep it to ourselves.

Perspective

November 4, 2024

Navigating the ever-present pressures to create our very best

Working in digital marketing means constantly striving for that perfect blend of strategy, creativity, and impact. Whether it’s web design, advertising, SEO, or social media, success hinges on not only coming up with the right concept but also executing it…

Summer Phillipson

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Over the last 10 years, our team has worked hard to create a company culture and customer experience we’re proud of.

How Parkway Digital treats its clients differently

Perspective

September 11, 2023

The silent struggle: Why employees hesitate to share ideas

Recently, I (that is, Summer, one of Parkway’s copywriters) went out on a whim and pitched an idea to the team at Parkway. This was a pretty big deal to me; I was confident that my proposal was strong and…

Parkway Digital

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Perspective

July 24, 2023

The power of “no” in business

In business, many believe success lies in how many clients you have. Yet, in my experience, this perception couldn’t be further from the truth. Building a thriving business isn’t about sheer volume. Rather, success comes from fostering meaningful relationships with…

Parkway Digital

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Perspective

July 17, 2023

The reality behind the rhetoric: 7 candid copywriter confessions

I, Summer, have been a copywriter for five years now. It’s one of the first major milestones I’ve reached in my career. In that time, I’ve written for just about every industry in many content forms. But if there’s one…

Parkway Digital

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Perspective

June 26, 2023

Redefining the agency work week: Our journey to balance and productivity at Parkway

Historically, if you work at an agency, you can expect to work. A lot. When we started Parkway, a 50+ hour week wasn’t uncommon. As founders, this felt reasonable; we were willing to put in work to get the business…

Parkway Digital

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Perspective

June 14, 2023

The evolution of a content team (& what it means for Parkway’s clients)

“I’m having a really hard time knowing where to start this story, the one that tells you how much our content team has grown in size and capability over the last five years. We’re generally not great at talking about…

Parkway Digital

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Perspective

May 8, 2023

From adversary to ally: We realized AI isn’t so bad

When generative AI burst into mainstream popularity in 2022, headlines like “Will AI Kill SEO” and “Will ChatGPT Steal Your Job” were all the rage…and the fear. After all, AI suddenly called into question the long-term job security of creators…

Parkway Digital

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Perspective

March 21, 2023

As ChatGPT becomes more capable, here’s what businesses need to keep in mind

ChatGPT, an artificial intelligence (AI) language model developed by OpenAI, has revolutionized content creation and information synthesization in just a few months. Give ChatGPT a prompt, even a fairly complicated one, and it will spit out a human-like response in…

Parkway Digital

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