News & Ideas

Sparking conversation about all things digital.

In an industry moving at the speed of AI, learning never stops. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital. It wouldn’t be fair to keep it to ourselves.

Content Design

May 13, 2024

How Parkway uses AI in digital marketing

It’s pretty much impossible to ignore artificial intelligence’s impact on business operations. While some industries are only just beginning to feel these effects, others (like digital marketing) have already experienced rapid transformations. We’ve been keeping a close eye and an…

Summer Phillipson

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Design

August 21, 2023

6 Design realities: What it’s really like to be a graphic designer

There are a lot of perceptions about what it’s like to work as a graphic designer. Many people think we’re all fine artists in our free time. Others think that coming up with designs is pretty quick and easy, or…

Parkway Digital

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Design

April 17, 2023

How can you be a designer if you’re colorblind? It’s actually pretty simple.

When I tell people I’m colorblind, they’re usually surprised. And they always have questions. “What colors can you see, or do you only see black and white?” “What does this look like to you?” “Is my red the same as…

Parkway Digital

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Design

November 14, 2022

What responsive logos are and why we use them

Parkway has learned a lot from the designers we’ve worked with over the years. Each has had their own unique way of addressing website design, logos and graphics. Though we’ve learned many methods, there’s one technique that Parkway definitely likes…

Parkway Digital

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Design

August 16, 2021

Corporate rebrands catching our designers’ eyes

The world is constantly changing. If you and your business don’t change with it, your company could have a hard time inspiring customer loyalty or connecting with new clients. Rebranding allows you to look at your brand with fresh eyes…

Parkway Digital

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Design

June 3, 2019

The power of nostalgia in design

For longer than the Parkway Digital team has been designing together, nostalgia has been a design trend. We see this preference for “authenticity and heritage over novelty and notoriety” in branding and web design. The power of nostalgia plays a…

Parkway Digital

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