In an industry moving at the speed of AI, learning never stops. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital. It wouldn’t be fair to keep it to ourselves.
May 13, 2024
How Parkway uses AI in digital marketing
It’s pretty much impossible to ignore artificial intelligence’s impact on business operations. While some industries are only just beginning to feel these effects, others (like digital marketing) have already experienced rapid transformations. We’ve been keeping a close eye and an…
April 22, 2024
Does your brand have its own voice?
Your business’s visual identity—which usually includes a logo, color palette and fonts, as well as a pattern and maybe a set of icons—gives your brand a unique personality and separates it from competitors. A strong, cohesive visual identity helps customers…
July 10, 2023
Developing a content distribution strategy
It’s easy for the content your business creates to get lost in the crowd, no matter how good it is. Social media posts, news articles, how-to guides and emails constantly bombard your potential customers. To break through the noise, you…
April 3, 2023
Content beyond SEO: What copy does your business need?
As some of you may know, Parkway is big on SEO-informed content as part of a digital strategy. Since SEO can help increase search results visibility or drive higher-quality traffic to a website, we advocate for planning and writing optimized…
February 22, 2023
Why (and how) collaboration fosters better website content
Over 70% of small businesses have their own website. As more and more follow suit, it’s important for business owners to consider how their website comes across to customers. Everyone knows that an attractive design is a major asset when…
February 8, 2023
Why the latest Google helpful content update is a big deal
We use search engines to find the answer to any question in the blink of an eye. We gravitate toward those first couple of results. After all, Google lists them at the top because they’re the most relevant and informative,…
December 19, 2022
5 Types of interactive content to add to your website
Interactive content relates to material that encourages audiences to actively engage with content. Traditionally, most website content is static, meaning users consume the material by simply reading or watching what’s on their screen. While static content is still important, interactive…
November 7, 2022
Why quality reigns supreme over quantity in content marketing
What’s better: quality or quantity? We’ve heard this question—and a variety of answers—a lot over the years. It’s not a bad question, by any means. But you should know that we have a very concrete opinion on which is the…