Summer Phillipson, Author at Parkway Digital

Strategy

February 26, 2025

Why we’re big on A/B testing

When we work on a project, whether it be a website, advertising campaign or email blast, we’re building what we think will work best. Our decisions are based on research, best practices, a client’s insights and our own experience—but without…

Summer Phillipson

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Strategy

January 6, 2025

How to find (and connect with) your ideal customers

No matter how big or small, every business has a target audience—the people most likely to purchase your product or service. Reaching the right audience starts with knowing who that audience is, and not just on a surface level; a…

Summer Phillipson

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Perspective

November 4, 2024

Navigating the ever-present pressures to create our very best

Working in digital marketing means constantly striving for that perfect blend of strategy, creativity, and impact. Whether it’s web design, advertising, SEO, or social media, success hinges on not only coming up with the right concept but also executing it…

Summer Phillipson

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Content

October 21, 2024

Content Marketing vs. SEO: How they’re different and why you might need both

Chances are you’ve heard of both content marketing and search engine optimization (SEO). These digital strategies use long-form content to attract audiences and convert them into customers. However, there are subtle differences between the two tactics. Understanding each approach can…

Summer Phillipson

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Content Design

May 13, 2024

How Parkway uses AI in digital marketing

It’s pretty much impossible to ignore artificial intelligence’s impact on business operations. While some industries are only just beginning to feel these effects, others (like digital marketing) have already experienced rapid transformations. We’ve been keeping a close eye and an…

Summer Phillipson

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Over the last 10 years, our team has worked hard to create a company culture and customer experience we’re proud of.

How Parkway Digital treats its clients differently

Studio News

March 8, 2024

Decade of Digital: Sharing Parkway’s story through film

2024 marks a big milestone for Parkway. We’re lucky to celebrate our 10th anniversary as an agency this year. While we always enjoy looking ahead and jumping into new projects at the start of a new year, we’ve recently spent…

Summer Phillipson

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Search Engine Optimization

January 8, 2024

Optimizing your website architecture for SEO

A lot of our clients are really excited about starting a website redesign. It’s a big investment that’s worth celebrating! That being said, it’s easy to get wrapped up in surface-level updates like new photos and technological upgrades like integrations.…

Summer Phillipson

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November 15, 2023

5 Tips for standout social media graphics

Social media is a must for companies looking to connect with customers. One of the best ways to show followers exactly what your brand is about is with beautiful images designed specifically for your social channels. Beautiful, on-brand social media…

Summer Phillipson

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Sparking conversation about all things digital.

Over the last 10 years, our team has worked hard to create a company culture and customer experience we’re proud of.