In an industry moving at the speed of AI, learning never stops. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital. It wouldn’t be fair to keep it to ourselves.
March 16, 2020
4 Questions to ask your ad agency about a cookieless future
Google announced in early 2020 that its Chrome web browser would phase out third-party cookies over the next two years. Google’s statement followed similar decisions by Apple, Microsoft and Mozilla. Digital marketers are reacting to Google’s announcement with shock, calling…
March 9, 2020
Parkway Digital takes home 2 silver ADDYs
No project leaves the Parkway Digital office until we’re confident it is the solution our clients are looking for. We take pride in every design, every strategy and every post we create. There are a few jobs every year that…
March 2, 2020
Designing for the Instagram grid
It's no secret that our favorite social media platform at Parkway is Instagram. While Facebook, Snapchat and Tik Tok have pigeonholed themselves into specific age demographics, Instagram has adapted to the changing times, appealing to a wide range of ages.…
December 9, 2019
Building a business: Lessons from Parkway Digital’s first 5 years
When Rob and I started this venture in 2014, I don’t know if we ever thought we’d be lucky enough to build a company like Parkway. It’s been a mixture of luck, talent and persistence that brought us to where…
December 2, 2019
Case study: Maximizing distribution with a targeted campaign
When the National Commission on Certification of Physician Assistants (NCCPA) announced earlier this year that its certification exam would be getting a lot harder, physician assistant (PA) students, faculty and universities panicked. A harder exam means a lower pass rate,…
November 21, 2019
Case study: Personalizing user experience with geotargeting
People expect a personalized experience from the social media, digital ads, search results and websites where they spend time. Facebook, Instagram and Google use algorithms to deliver individualized results to their users. One factor that Google takes into account when…
November 18, 2019
Meet Google’s BERT update
Google’s algorithm is constantly changing. In 2018 alone, there were over 3,200 updates to the formula Google uses to determine what search results you see. The latest change is bigger than most. It's titled Bidirectional Encoder Representations from Transformers and…
November 10, 2019
Getting to know Taylor
Hometown: Gasport, NY What is your background in? I thought for the longest time that I wanted to be a media planner, because I really enjoy both math and psychology. During my senior year at Ithaca College, I interned with a…