Parkway Digital - Sparking conversations about all things digital

Perspective

March 22, 2021

The best things about our year in quarantine

As the snow melts, the birds begin to chirp and we tentatively open our windows, spring reminds us that time is moving forward, despite how hard the ongoing global pandemic is trying to make it seem otherwise. In fact, it’s…

Parkway Digital

Love0

We’re excited to announce that one of our favorite projects won an award at this year’s AAF Buffalo American Advertising Awards!

Parkway wins at this year’s American Advertising Awards

Studio News

March 10, 2021

Introducing Parkway’s connection-inspired rebrand

In 2020, we celebrated our fifth anniversary and added a seventh team member. Throughout the past year, the Parkway team has also been working on something pretty special for 2021, and we’re very excited to finally share it with you!…

Parkway Digital

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Website Design

March 1, 2021

3 Web design trends we love for 2021 (and 1 we don’t)

Web design is constantly changing. Looking back at last year’s predictions and seeing what other creatives are already using in 2021 gets us excited about incorporating the latest trends into our work. There are three web design trends we’re most…

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Website Design

January 11, 2021

The future of WordPress: 3 WordPress trends for 2021

Parkway relies solely on the WordPress content management system, so the updates WordPress announces each year shape how we design and develop websites for our clients. This year’s WordPress trends are both a continuation of past years’ changes and driven…

Parkway Digital

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Perspective

December 28, 2020

Adapting our approach to digital marketing for 2020

We like to think there are a lot of little things that make Parkway Digital different. Last year, we spent a lot of time figuring out how to communicate all of those little things to prospective clients. After a lot…

Parkway Digital

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Advertising

December 21, 2020

Working with (not against) Google Ads automation

Over the last few years, automation and artificial intelligence have become unavoidable for businesses advertising with Google. What started with discovering related search terms in Keyword Planner has transformed into running Dynamic Search Ads without any keywords at all. It…

Parkway Digital

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Studio News

December 8, 2020

Year in review: How we spent 2020

This year was a doozy. It somehow lasted three times longer than usual and passed in the blink of an eye at the same time. Although it was different for sure, 2020 wasn't all bad at Parkway! Every single month…

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Perspective

December 1, 2020

Local causes close to our hearts

This year has been especially hard, here in WNY and around the world. It's the holiday season, and we're excited about giving back to the community that we love. We're holding these nine local causes extra close to our hearts…

Parkway Digital

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Sparking conversation about all things digital.

We’re excited to announce that one of our favorite projects won an award at this year’s AAF Buffalo American Advertising Awards!