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Perspective

December 20, 2021

The holiday traditions we love

We’re slowly embracing the holiday spirit at Parkway. We decked out our window for Lancaster’s seasonal transformation to Christmasville. We also sat down to reflect on our favorite traditions this time of year—both past and present. Keep reading for our…

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Perspective

November 22, 2021

Keeping Parkway organized as we grow

Five years ago when I joined the Parkway team, it was only Rob, Chris and I. We printed a paper folder to track time and expenses for each of our projects and yelled down the hall when someone had a…

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Case Study

October 18, 2021

Case study: The impact of content quality over quantity

When a blog has been around for a while, it’s no surprise to see hundreds of posts in the sitemap. Even if you’re only publishing once a week, ten years of consistent posting means 500+ posts. Some of these articles…

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Studio News

October 14, 2021

The journey to Parkway’s new office

Last month, we finally announced our relocation to a completely renovated space in the Village of Lancaster. Truthfully, we’ve been using 5429 Broadway as our mailing address for a while now, after selling our old digs at almost the same…

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Search Engine Optimization

October 4, 2021

Using topic clusters to improve SEO and build authority

Let’s face it. Getting a website to rank well on Google can be tricky, especially if Google has a hard time understanding what your website is about. If the content you publish doesn’t revolve around your specific area of expertise,…

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Studio News

September 28, 2021

Parkway announces expansion and new home in Village of Lancaster

Parkway Digital has moved to Lancaster! We know you probably have a lot of questions, which we’re more than happy to answer. Of course, we’ll be serving our current clients with the same digital marketing services. We’re also looking ahead…

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September 21, 2021

Refreshing your brand with content pruning

You want your business’s website and social media platforms to have engaging content that keeps new visitors and followers interested. When you don’t adjust your content to meet industry trends, engagement and interest can fall. A digital content refresh, also…

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Design

August 16, 2021

Corporate rebrands catching our designers’ eyes

The world is constantly changing. If you and your business don’t change with it, your company could have a hard time inspiring customer loyalty or connecting with new clients. Rebranding allows you to look at your brand with fresh eyes…

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Innovation

August 9, 2021

The (re)emergence of static site generation

We’ve been in web development long enough to recognize that patterns and cycles repeat as technology changes over time. The technology powering websites evolves within a discernible, cyclical pattern similar to that of, let’s say, modern fashion. Two decades ago,…

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Sparking conversation about all things digital.