Parkway Digital - Sparking conversations about all things digital

Search Engine Optimization

May 2, 2022

Short-term strategies for long-term SEO success

It's been around for a while, but content for SEO remains a popular and powerful strategy for businesses of all types and sizes. Learning how it works can help you better understand the kind of results content-based SEO can have…

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Website Design

April 4, 2022

Upgrading to PHP8 at WP Engine

If your website runs on WordPress, your site relies upon a piece of software called PHP. Every two years, a new version of PHP is released that contains important bug fixes, security patches and performance improvements. With the release of…

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Website Design

April 4, 2022

Upgrading to WP Engine’s Advanced Network

As the way users expect to interact with a website or web application changes, the methods websites use to communicate with the web browser must keep up. Always ahead of the curve, our favorite WordPress hosting provider WP Engine has…

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Studio News

March 9, 2022

3 Silver awards for the Parkway team

March means one thing in the Buffalo advertising community: it’s time for our AAF chapter’s American Advertising Awards! The last time we attended the awards in person was in 2020, right before COVID impacted everyday life in Western New York.…

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Studio News

December 28, 2021

Year in review: 12 moments from 2021 we won’t forget

We love reading our friends’ and families’ year in review letters, whether they sent them in the mail or put them in an Instagram caption. We love these recaps so much, we wanted to do one ourselves! Parkway had a…

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Perspective

November 22, 2021

Keeping Parkway organized as we grow

Five years ago when I joined the Parkway team, it was only Rob, Chris and I. We printed a paper folder to track time and expenses for each of our projects and yelled down the hall when someone had a…

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Case Study

October 18, 2021

Case study: The impact of content quality over quantity

When a blog has been around for a while, it’s no surprise to see hundreds of posts in the sitemap. Even if you’re only publishing once a week, ten years of consistent posting means 500+ posts. Some of these articles…

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Studio News

October 14, 2021

The journey to Parkway’s new office

Last month, we finally announced our relocation to a completely renovated space in the Village of Lancaster. Truthfully, we’ve been using 5429 Broadway as our mailing address for a while now, after selling our old digs at almost the same…

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Search Engine Optimization

October 4, 2021

Using topic clusters to improve SEO and build authority

Let’s face it. Getting a website to rank well on Google can be tricky, especially if Google has a hard time understanding what your website is about. If the content you publish doesn’t revolve around your specific area of expertise,…

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Sparking conversation about all things digital.