Parkway Digital - Sparking conversations about all things digital

Strategy

November 28, 2022

How to build brand consistency (and maintain it online)

There’s much more to building a brand than just creating a logo and placing it on stationery, packaging or merchandise. Because consumers are so active online—and sometimes only online—your entire digital footprint is an extension of your brand. That means…

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Email Marketing

November 21, 2022

How to write email subject lines that get opened

How many emails do you receive each day? According to statistics, your inbox likely fills up with around 100 new messages daily. Now compare that to how many emails you actually open and read. We’re guessing there’s a big difference.…

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Design

November 14, 2022

What responsive logos are and why we use them

Parkway has learned a lot from the designers we’ve worked with over the years. Each has had their own unique way of addressing website design, logos and graphics. Though we’ve learned many methods, there’s one technique that Parkway definitely likes…

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Website Design

November 14, 2022

What to do after launching a website

You’ve just launched your new website. It’s beautiful, easy to use and tells potential customers everything they need to know about your business. But that doesn’t mean your work is done. The next step is to jumpstart your digital marketing…

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Content

November 7, 2022

Why quality reigns supreme over quantity in content marketing

What’s better: quality or quantity? We’ve heard this question—and a variety of answers—a lot over the years. It’s not a bad question, by any means. But you should know that we have a very concrete opinion on which is the…

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Content

October 31, 2022

Everything you need to know about AI content generation

Now more than ever, it’s an understatement to say that AI is a content marketing buzzword. It’s become an unavoidable topic of discussion in digital marketing. Depending on who you ask or what you read, AI is either a business…

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October 27, 2022

Our biggest social media pet peeves

It probably comes as no surprise that we spend more time on social media than watching TV. Social media is part of everyday life; we scroll our timelines without even realizing we’re doing it. We’re not only following high school…

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Perspective

October 18, 2022

Our favorite brands (and why we love them)

A company is more than just an office or a website. Those things may pay the bills, but they don’t make people genuinely like a business. What keeps customers coming back for more even when they have choices that are…

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Content

October 17, 2022

7 Reasons to update your website copy

Updating website content is a process all successful businesses must do. Website content is so valuable because it’s what helps you effectively communicate with search engines and build trust with potential customers. Understanding the reasons behind a website copy refresh…

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Sparking conversation about all things digital.