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Case Study

November 21, 2019

Case study: Personalizing user experience with geotargeting

People expect a personalized experience from the social media, digital ads, search results and websites where they spend time. Facebook, Instagram and Google use algorithms to deliver individualized results to their users. One factor that Google takes into account when…

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Search Engine Optimization

November 18, 2019

Meet Google’s BERT update

Google’s algorithm is constantly changing. In 2018 alone, there were over 3,200 updates to the formula Google uses to determine what search results you see. The latest change is bigger than most. It's titled Bidirectional Encoder Representations from Transformers and…

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Studio News

November 10, 2019

Getting to know Taylor

Hometown: Gasport, NY What is your background in? I thought for the longest time that I wanted to be a media planner, because I really enjoy both math and psychology. During my senior year at Ithaca College, I interned with a…

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Case Study Content

October 28, 2019

Case study: Optimizing content for 750% organic growth

In the last year, The Travel Team’s website traffic more than doubled, despite shifting focus away from paid ads and email marketing. During the same time frame, organic traffic grew 7.5 times. This exponential organic growth is the result of…

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Website Design

October 21, 2019

How we use user behavior in website redesigns

Before diving headfirst into a website redesign, it’s important to take a step back and look at your current website critically. Find out what’s working for your website’s visitors – and what’s not. User behavior is always at the core…

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Studio News

October 17, 2019

Getting to know Rob

Hometown: Buffalo, NY What is your background in? In a word, “computers.” When I was eight years old, my mother brought home a new Macintosh II and said: “This is yours, but you have to set it up and take…

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Advertising

October 14, 2019

5 Benefits of adding geotargeting to your marketing mix

Including geotargeting in your digital marketing strategy can help you connect with customers and increase conversions. Segmenting your campaigns by location allows you to target locals with messages that matter to them. Together, these benefits deliver an impressive argument for…

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Website Design

September 30, 2019

The benefits of rebuilding your WordPress website

Redesigning your website is a big commitment. Unfortunately, technology is constantly changing. Before you know it, your website is showing its age. Sometimes, the decision to rebuild your website isn’t even yours to make. One reason businesses are forced into…

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Facebook advertising is a great way to market a growing business on a budget.

Using Facebook Ads to your advantage

Sparking conversation about all things digital.

Facebook advertising is a great way to market a growing business on a budget.