Parkway Digital - Sparking conversations about all things digital

Search Engine Optimization

June 15, 2020

What happens to your website when you stop SEO?

SEO is a long-term strategy that doesn’t deliver immediate ROI, making it hard to compare it to other digital tactics like pay per click advertising or email marketing. Over time, the benefits of SEO become clear, with higher rankings for…

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Strategy

June 8, 2020

Engage with customers using an omnichannel shopping experience

As technology quickly evolves, accelerated by COVID-19, the Internet is becoming an even larger part of our daily lives. We’ve integrated the online world into our offline routines, from social interaction to work to education. The rise of digital has…

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At Parkway Digital, collaboration is at the core of our daily grind and long-term strategy.

What collaboration means to us

Perspective

March 18, 2020

16 Buffalo Instagram accounts the Parkway team is obsessed with

If we had to choose just one social media platform, we’d pick Instagram without even blinking. Whether we’re looking for creative inspiration, a good laugh, a photographer or where to grab lunch, we turn to the ‘gram. Clearly, Instagram is…

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Advertising

March 16, 2020

4 Questions to ask your ad agency about a cookieless future

Google announced in early 2020 that its Chrome web browser would phase out third-party cookies over the next two years. Google’s statement followed similar decisions by Apple, Microsoft and Mozilla. Digital marketers are reacting to Google’s announcement with shock, calling…

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Studio News

March 9, 2020

Parkway Digital takes home 2 silver ADDYs

No project leaves the Parkway Digital office until we’re confident it is the solution our clients are looking for. We take pride in every design, every strategy and every post we create. There are a few jobs every year that…

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March 2, 2020

Designing for the Instagram grid

It's no secret that our favorite social media platform at Parkway is Instagram. While Facebook, Snapchat and Tik Tok have pigeonholed themselves into specific age demographics, Instagram has adapted to the changing times, appealing to a wide range of ages.…

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Perspective

December 9, 2019

Building a business: Lessons from Parkway Digital’s first 5 years

When Rob and I started this venture in 2014, I don’t know if we ever thought we’d be lucky enough to build a company like Parkway. It’s been a mixture of luck, talent and persistence that brought us to where…

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Case Study

December 2, 2019

Case study: Maximizing distribution with a targeted campaign

When the National Commission on Certification of Physician Assistants (NCCPA) announced earlier this year that its certification exam would be getting a lot harder, physician assistant (PA) students, faculty and universities panicked. A harder exam means a lower pass rate,…

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Sparking conversation about all things digital.

At Parkway Digital, collaboration is at the core of our daily grind and long-term strategy.